understand market

identify value proposition

test and validate

iterate and refine

measure and refine

test and validate again

improve continuously

map route to critical mass

target market

focus on value proposition

position properly

implement distribution strategy

refine pricing plan

deploy marketing and communication messaging

start sales strategy implementation

define metrics and KPIs

continuously improve and adapt

research and identify best partners

align goals

establish communication and collaboration frameworks

create shared values

foster trust and commitment

monitor and adapt alignment

enable and support partner